The Monthly Marketing Show for Clubs

Clubs need to raise awareness of their activities and attract new members, particularly younger ones, and it’s a fact that using social media is now the most effective way of doing this. However, simply putting up posts on your Facebook page is not going to achieve much.

In order to widen the reach of your social media output, you need to use all the tools that are available, and the good news is that many of these tools are free.

This series of webinars will teach you how to use these tools, plan your content effectively and reach interested audiences that are currently outside of your club’s current engagement.

The monthly Zoom events will start on 10 November and run through until March 2021, with relevant club members being encouraged to attend all the sessions.

The full schedule of Monthly Marketing Shows are available to view below.

Previous Motorsport UK Club Webinars

Tuesday 16 March at 19:00 – Implementing your Plan and Driving Results from Social Media
In this month’s session, we’ll be taking all we’ve covered in the last four sessions and for this final webinar, we’ll be diving into how other clubs have been taking what they have learned and putting this into practice.

Tuesday 15 December at 19:00 – Social Media Update – the changes you need to be aware of

This next instalment of the Monthly Marketing Show recaps on the framework outlined in the first webinar.

Then, focusing predominantly on Facebook groups, it covers how to make club groups more active, exploring methods to effectively find and create great content ideas, and how to implement them to increase the number of members.

It also includes a workshop element with live content creation

Monthly Marketing Show: Creating the Perfect Social Media Content Plan

In the first of this new series, ContentCal Co-founder, Andy Lambert, hosts this informative session that will help you create the perfect content plan for your club.

This episode covers:

• Why creating a ‘content plan’ is important
• What a good content plan should look like
• How you can bring your own plan to life in 30 minutes

By the end of this session, you’ll have everything you need to build our own plan and ensure that your messages are seen by the right people.

Club Development  – An Evening with Clitheroe and District Motor Club 

Co-hosted by 2019 Motorsport UK Club of the Year, Clitheroe and District Motor Club, this one-hour webinar discusses the main issues faced by clubs and offers guidance on how to build development and sustainability plans.

Hear first-hand how CDMC planned a number of new initiatives to build their membership across all age groups and created succession plans to sustain the future of their club.

Click below to view the webinar.

Mailchimp – Upgrade Your Club’s Emails

Mailchimp is a free marketing platform that will allow you to produce professional looking email communications on behalf of your club. In this new webinar the Motorsport UK Communications Team will show you how to get started and offer best practice guidance on club email communication.

Click below to view the webinar.

Club Marketing 101

This new webinar is presented by Northamptonshire motorsport marketing agency Torque, and will equip you with the basic marketing strategy needed to survive the ‘new normal’. The hour-long webinar will guide you through building a basic marketing plan so that you can ensure your club is ready for the new motorsport season.

Formed in 2010 Torque has spent over a decade in the paddocks of the UK and Europe, working in BTCC, British GT and FIA F3 as well as the MSN Circuit Rally Championship. They offer an extensive range of marketing services including PR, social media, graphics & livery design, brand video and TV production clients including Porsche and the British Racing Drivers’ Club.

Click below to view the webinar.

Social Media – Energise Your Club’s Profile

Do your club’s social media accounts need reviving? Using social media is a highly effective way of communicating with your existing members and attracting new ones. Hosted by the Motorsport UK Communications Team, this hour long webinar will offer best practice tips for running your club’s accounts on Facebook, Instagram and Twitter.

Click below to view

Crisis Averted – Survive and Thrive NOW!

Led by Motorsport UK Trainer, Rupert Hine, the Learning and Development Team present Crisis Averted, the first in a series of club webinars designed to support Motorsport UK’s member clubs through the COVID-19 pandemic. Click below to view the webinar.